Illumivein®
A trademarked vein finder with over $1 million in revenue, sold on Amazon, Shopify and Walmart.
Medical device
Business launch for nurse entrepreneurs
You know nursing. We’ll build the business part.
We build the whole thing. You own all of it: the brand, the site, the systems, every login. Not rented from an agency, not locked in a platform, and we stay on call while you run it.
Builds from $4,500. Every price is on this page. Two builds a month, waitlist beyond.
Matthew and Gabrielle, founders of Scrubs to Startup. Fifteen years of building businesses while working as nurses, and the people you will actually be working with.
Not a course. Not a certification.
You keep 100% equity. Always.
A true partner, not a vendor.
Proof, before the pitch
Nurse entrepreneur brands we have built and run.
Fifteen plus years in business: a device, a marketplace, a software product, a mobile clinical service and an audience business, generating well over $1 million in revenue across more than 40,000 customers. Every scope, claims and ownership question a nurse business raises, we have already answered with our own money on the line.
Real orders, real customers. Not stock photography.
What you get
Six things you will not have to work out alone.
The core of every build, and the problem each part solves. Everything is switched on before you get the keys.
01
Name, brand and logo
“I do not even know what to call it, or whether the name is taken.”
Name validation and a trademark knockout search first, then the logo, palette, type and a brand kit you own outright. Nothing gets printed before we know the name is safe to use.
02
Five page website, copy written for you
“I need a website but every quote is thousands and I have no copy written.”
Written, built and live, with the domain, a proper .com email, on page SEO and schema. Not a template you fill in yourself at midnight after a shift.
03
Booking and payments, wired and tested
“How do I actually take a card without it feeling sketchy?”
Scheduling, intake forms and card payments live and tested end to end, so your first client can book and pay without you touching anything.
04
Automations and CRM
“I cannot chase every enquiry while I am on the floor for twelve hours.”
Lead capture, booking confirmation, reminders, follow up and review request, switched on, with every enquiry and client in one pipeline. The follow up happens whether or not you are awake.
05
Paperwork and materials
“I am not sure what I am even allowed to promise in writing.”
A written client agreement and the policies your model needs, plus business cards, QR codes and referral sheets as print ready files you own.
06
A handover that holds
“Will I actually own this, or am I renting it from an agency forever?”
Analytics you can actually read, a sixty minute strategy session, thirty days of support, and every login and recurring cost written down. The care plan afterwards is optional.
View all services and add-ons
Every item and every add-on price, in full.
Pricing, published
Four ways in, and each one credits upward.
Start free, pay for an hour of judgment, or hand us the whole launch. Nothing credits downward, and nothing here is ever discounted.
01
Scope Check
Free
Answer about a dozen questions and see exactly what stands between you and open, including the gaps you can close yourself this week without paying us anything.
Take the Scope Check03
Go-Live, priced by track
Decided by what the business does, not by your budget. Fifty percent to book, fifty before launch, or six monthly payments at the same total.
4 weeks
Go-Live, Consultancy
$4,500
or 6 payments of $750
Legal nurse consultants, coaches, educators, writers. No EHR and no PHI, so the build points entirely at credibility with your buyer.
Credibility architecture aimed at your buyer, not at patients
Case and client intake built for how the work arrives
Proposal and engagement-letter flow
Pipeline CRM and retainer invoicing
Work-product templates for your discipline
Walkthrough library, published scope caps, and ninety days of Rounds included
5 weeks
Go-Live, Product
$5,500
or 6 payments of $917
Devices, goods and ecommerce. Built to sell and ship, with the claims boundary handled before a single listing goes up.
Full brand system and a storefront built to convert
Fulfilment and review automations
Marketplace basics, so Amazon or Shopify is not a second project
Claims-safe copy: what you can say about a health-adjacent product
Booking, payments and packages where the model needs them
Walkthrough library, published scope caps, and ninety days of Rounds included
6 weeks
Go-Live, Practice
$6,500
or 6 payments of $1,083
IV hydration, concierge nursing, med spa, telehealth. Everything in the Consultancy and Product tracks, plus the operational layer a clinical business cannot open without.
Full brand system and a complete site for your business type
PHI-capable intake, consent and standing-order scaffolds
Records flow, and scope-of-practice reality for your state
Booking, payments and packages wired and tested
Follow-up, no-show and review automations
Walkthrough library, published scope caps, and ninety days of Rounds included
We build what your state allows. We are not your lawyer, and regulated builds are reviewed by a healthcare attorney.
Start the Practice track04 Every Go-Live includes ninety days of Rounds, then $179 a month if you keep it: hosting, security, backups, monitoring, your automations maintained as your offer changes, and a quarterly conversion review. Every maintenance plan in this market maintains a website. None of them maintains the automations that break your business at 9pm. See Rounds.
Questions nurses ask us.
Because the category hides them, and hiding them is how a nurse ends up on a forty minute call being sold a $6,000 package she was never going to buy. The number is the first thing you need. It is also fixed: nothing here is ever discounted, and the founding client rate is a documented trade, not a sale.
Only nurses. Every build assumes a licence, a scope of practice and a state board, and that is the whole reason we can move quickly. A generalist agency will build you a pretty website and never ask whether an RN can legally own the company it belongs to. We ask that first.
No, and it is the normal case. Your part is a handful of decisions and one intake form. We do the work and you approve it. Nothing about this requires you to leave the bedside first.
No, and most nurse-led businesses do not. Chart review, expert witness work, medical writing, coaching, education, consulting, products, staffing: none of it touches a patient, and that is probably the larger half of the nurses we build for.
Yes. Three to six months, split evenly, no interest and no third party financing. We would rather you kept your savings for the business.
On regulated builds, meaning the clinical ones: we build what your state allows, we are not your lawyer, and those builds are reviewed by a healthcare attorney. Non-clinical builds rarely raise any of this. Either way, licensing, insurance and tax decisions stay between you and a qualified professional, and we will tell you plainly which ones those are.
No, and anyone who does is selling you something else. We promise the deliverable: the entity, the brand, the working site, the automations, the documents. What you earn depends on your market, your pricing and your effort.
Two a month, and a waitlist beyond that. A Practice build is around forty five hours of work and we are not going to pretend otherwise. That is the only scarcity here, and it is a production limit rather than a tactic.
What your business does decides it, not what you want to spend. If you touch patients it is Practice. If you sell a physical product it is Product. If you sell your expertise to attorneys, employers or clients it is Consultancy. If you are building software we do not sell you a build at all: you get a Report and advisory instead, because an honest boundary is worth more to you than a SKU.
Because we would be guessing, and you would be paying for the guess. What we can do well is MVP stack guidance, a HIPAA and business associate agreement reality check, and build versus buy judgment. That is a Report and a retainer, not a Go-Live.
Pre-built, version-controlled scaffolding for your vertical: consent, intake, documentation and agreement templates, configured for your business. Configuration is included. Legal advice is not, and novel regulatory questions are a Report rather than an unpriced extra. We say that plainly because a compliance question with no scope fence is how fixed-price work quietly becomes free consulting.
Talk to us
Start with a free call.
Fifteen minutes with a fellow nurse who has built nurse-led businesses, not a coach. We work out whether it is a fit and which track it is. The prices are already on this page, so the call is not a pitch.
Book the free 15 minute call
Want the whole plan walked instead? The Report, $350, in the pricing above.